TT: Stand For Something, Fall For Nothing, is a British based fashion label rooted in the heart of London at a taste-level meticulous to now. Since the establishment in fall/winter 16', TT went on to launch the first wave of the collection in spring/summer 17'.
The brand originated from the phrase "Ten Toes Down", which conveys the notion of staying devoted and determined in what you believe in. Being actively ready for whatever comes in your direction and most importantly - remaining grounded. To be ready, to stand firm, and to make movements all require your 'Ten Toes'.
The brands ethos is firmly rooted in the notion that we must
Stand for something, fall for nothing.